TRAINING CAMP FITNESS: Graphics Package
OVERVIEW
Our team at Formerle created a cohesive graphics package for Training Camp Fitness's diverse, at-home fitness catalog aimed at motivating former athletes to reestablish the discipline and competitive energy they loved about team sports.
SERVICES
2D Animation
Motion Identity
Motion Design
Motion Graphics Toolkits
Post-production
NOT YOUR AVERAGE HOME STUDIO.
When Ariana Travelstead, Director of Fitness Development at Training Camp Fitness, came to us she was looking to create engaging graphics that would turn a lifestyle brand into a fitness community. We worked closely with the TCF team to hone in on the nature of their offering and how they motivate their members to show up every day. Inspired by the ability of the team to turn any spare time or space into an opportunity to get stronger, we created high contrast and vibrant graphics that would reflect the team camaraderie and spark of energy that is unique to the TCF brand. We carried this identity throughout the entire graphics package, which consisted of an intro video, lower thirds, bumpers, customized full-screen graphics, onscreen branded bug and an animated logo.
Like every project we take on, pre-production was vitally important in the creative establishment of TCF’s motion identity. Color and typography explorations allowed us to showcase the brand’s personality while styleframes helped us establish the look and feel of every element of the graphics package. Above are some of our early style explorations, which wouldn’t have been possible without the help from the wonderful community of Unsplash photographers.
Image Credits: Total Body Tone (Dylan Nolte), Head to Toe Shred (Sven Mieke), Upper Body Superset (Grzegorz Rakowski) and TCF: Be An Athlete Again [Gym] (Meghan Holmes).
DYNAMIC DESIGN THAT SCALES.
Coach Ari and the rest of the TCF team are able to utilize this package across multiple hosting platforms to create consistency and familiarity among their audience. This branding can flex across various social media content, advertisements and even future product offerings.
